
LCS 10 Year Chicago Basketball Jersey
2022 | Riot Games, North America League Championship Series
Project Description
Once I heard the 2022 LCS Summer Championship was going to be hosted at the United Center, I knew we had to pay some sort of homage to the Chicago Bulls. I also wanted to design a premium merch item for the LCS 10 Year, and a basketball jersey seemed like the obvious choice to accomplish both these goals.
I took inspiration from the classic 90’s black and red pinstripe Jordan jerseys. The original colorway I designed was black and vinca (the LCS brand color), but our team decided the jersey wouldn’t be a purchasable item—it was meant to be an item for VIP guests at the event—so I pivoted to black and gold. I chose to use the year for the jersey number instead of 10 because it was visually similar to Jordan’s legendary 23 and Kobe’s 24 without forcing itself to be either.
Produced with DOTEXE
Skills
✓ Creative Direction
✓ Concept Art
✓ Product Development
✓ Product Photography




